This course teaches the fundamentals of ethical persuasion for everyday situations like proposals, requests, and asking for a raise or a change. You will learn how to frame a message around the other person’s interests, use evidence effectively, address objections, and follow through so agreements actually hold.

Modules

Foundations of Ethical Persuasion

Lessons

• The Difference Between Persuasion and Manipulation Preview
• Why Trust Is the Real Currency of Persuasion
• Understanding What the Other Person Actually Values

Framing Your Message

Lessons

• Framing a Request Around the Other Person’s Interests
• Leading With the Benefit Before the Ask
• Choosing Words That Reduce Resistance

Using Evidence Effectively

Lessons

• Picking the Right Kind of Evidence for Your Audience
• Using a Concrete Example Instead of a Vague Claim
• Avoiding Overload by Choosing Your Strongest Points

Addressing Objections

Lessons

• Naming the Objection Before They Do
• Responding to Pushback Without Getting Defensive
• Turning a Skeptic Into a Collaborator

Persuasion in Everyday Requests

Lessons

• Making a Convincing Case for a Raise or Change
• Getting a Team to Buy Into a New Idea
• Asking a Favor in a Way People Want to Say Yes To

Following Through on a Persuasive Ask

Lessons

• Confirming Agreement in Clear Concrete Terms
• Following Up Without Being Pushy
• Building Credibility for the Next Time You Ask